The TDC Automotive Division has taken another significant step toward the future of electric mobility, proudly participating in the regional launch of the Suzuki e-Vitara in Barbados.
As the authorized dealer of Suzuki Motor Corporation in St. Kitts and Nevis, TDC Automotive joined regional partners, dealers, and Suzuki executives for the official unveiling of the manufacturer’s newest electric vehicle. The launch represents a bold advancement in the region’s transition toward cleaner, more efficient mobility options.
The Suzuki e-Vitara showcases cutting-edge electric vehicle technology combined with the durability, performance, and reliability synonymous with the Vitara name. With its contemporary design, advanced safety systems, intelligent connectivity, and zero tailpipe emissions, the vehicle signals a new era for drivers seeking environmentally responsible transportation without compromising comfort or performance.
Representing TDC Automotive at the launch was Mr. Duran Merchant, Sales and Service Manager (St. Kitts), who engaged in strategic discussions focused on electronic vehicle (EV) infrastructure development, regional readiness, after-sales support, and product knowledge training.
Speaking of the significance of the event, Mr. Merchant noted, “The launch reflects the accelerating evolution of the automotive industry and reinforces TDC Automotive’s readiness to deliver forward-thinking mobility solutions. He emphasized the company’s ongoing efforts to explore infrastructure partnerships and customer education initiatives that will support the adoption of EV technology.
He added, “These conversations form part of our broader strategy to prepare the local market for the seamless introduction and long-term support of electric vehicles. The event marked a pivotal moment for automotive landscape, where we are reinforcing our commitment to embracing innovative and sustainable transportation solutions, aligning with TDC Automotive with global environmental standards and evolving consumer expectations.”
For decades, Suzuki has been a trusted brand within the Federation, recognized for efficiency, reliability, and value. The introduction of electric technology represents a natural progression in strengthening that legacy.
TDC Automotive Division remains dedicated to excellence in sales, service, and customer support, while positioning itself at the forefront of automotive modernization.
Picture – Mr. Duran Merchant, Sales and Service Manager in the TDC Automotive Division (St. Kitts), fourth from the left at the SUZUKI e-Vitara Regional Launch